PhytoTrade Africa’s Mission Statement

To facilitate the development of a viable and enduring natural products industry in southern Africa, engaged in both domestic and export trade and based on resources accessible to poor rural communities.

PhytoTrade Africa’s Vision

By 2015: Trade in natural products from the region will be worth at least US$250 million per year, and the sustainable exploitation of natural products will be a leading source of income for poor people living rural areas of Southern Africa;

Southern Africa will have developed a reputation for reliability and innovation in the production and supply of high quality, sustainably harvested natural products to global markets; and

PhytoTrade Africa will be the service-provider of first choice to the natural products industry in the region, and will have become an enduring and financially self-sustaining association.

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